The team at VP asked me to develop a new look for their “Race” family of pedals. We wanted to introduce a more modern design language to an existing family of pedals. After years of product line growth, there was no apparent continuity in the current product line.

The product family would consist of inexpensive toe-clip pedals to composite carbon bodied clipless pedals. With just about everything imaginable in between.

The below renderings communicate the form direction. The common theme was to present a streamlined design language that maintained body lines and an exaggerated sense of angular aerodynamics.