After being asked to develop a product specific display, at Specialized, it became apparent that a better solution was needed. We spent a considerable amount of time on a display that would only work with one product and would likely be thrown away within 1-2 years. This is not sustainable and should not be acceptable.

My response to this was the UPD (Universal Product Display). This display provides a way to showcase many of the Specialized accessories. They can even be stacked vertically, for taller products or marketing.