RONE is a retail display system that I created with two main goals:

1. To simplify the visual impact of the Specialized retail displays. Placing the focus on our products, not the displays.

2. To reduce the logistics footprint of the Specialized retail product line. Prioritizing flat-pack principles and reconfiguration… eliminating the logistical impact. 


The base of the system is a six-sided cube, simply referred to as ‘The Configurable Cube’.  There is then a series of rails available in varying lengths that attach to the cube. Any large shelves are intended to be locally sourced- to reduce the weight and scale of items shipped from the vendor in Asia.